Founded in 2015 by former professional tennis player Michael Reeves, Swing Master emerged from a simple vision: to create tennis equipment that truly elevates performance for players at all levels.
After retiring from professional play due to a shoulder injury, Michael couldn't find equipment that offered the perfect balance of power and control he was looking for. Drawing on his experience on the pro circuit and collaborating with materials engineers, he developed what would become the Swing Master Pro racket.

Today, Swing Master remains dedicated to our founding principle: creating innovative tennis gear that helps players perform at their absolute best. Whether you're competing for Grand Slam titles or simply enjoy weekend matches with friends, we're committed to helping you play better tennis.